Mixpanel

Connect Linkrunner with Mixpanel to import attribution data and understand your user acquisition campaigns

Linkrunner integrates with Mixpanel to automatically send attribution data, helping you understand which campaigns are driving user acquisition and engagement.

How it works

Every time a user is attributed by Linkrunner, we automatically send a request to Mixpanel to update the corresponding user's profile with custom properties:

• lr_campaign - The campaign identifier
• lr_ad_network - The ad network source

Example

• User ID 24 came from campaign link: https://app.linkrunner.io/?c=AXb1c2
• In Mixpanel, for user profile with ID 24, you'll see lr_campaign set to AXb1c2 and lr_ad_network set to an ad network source

Prerequisites

Requirement	Description
Linkrunner account	A Linkrunner account is required to take advantage of this integration.
Mixpanel account	A Mixpanel account with API access.
iOS or Android app	This integration supports iOS and Android apps.
Linkrunner SDK	You must have the Linkrunner SDK installed in your app.

Steps to setup

Get Project Token from Mixpanel and Configure in Linkrunner

First, you need to get your project token from your Mixpanel dashboard.

1. In your Mixpanel dashboard, navigate to Project Settings > Overview > Access Keys

2. Copy your Project Token

3. In Linkrunner, navigate to Integrations from the left-hand panel

4. Under Analytics, click Configure for Mixpanel

5. Enter your Mixpanel Project Token

Map User Identifiers in SDK

To properly link users between Linkrunner and Mixpanel, you need to pass the correct identifier in the signup function.

Important: If you are using the identify function of the Mixpanel SDK to set a user ID, pass the same user ID in the userData parameter of the Linkrunner signup function. If you are not using identify, pass the distinct_id or device_id instead.

import io.linkrunner.sdk.LinkRunner
import io.linkrunner.sdk.models.request.UserDataRequest

val userData = UserDataRequest(
    id = "123", // Your user ID (same as Mixpanel identify)
    // ...other user fields
    mixpanelDistinctId = "MIXPANEL_DISTINCT_ID", // Required if not using identify
)

LinkRunner.getInstance().signup(userData = userData)

import Linkrunner

let userData = UserData(
    id: "123", // Your user ID (same as Mixpanel identify)
    // ...other user fields
    mixpanelDistinctId: "MIXPANEL_DISTINCT_ID" // Required if not using identify
)

try await LinkrunnerSDK.shared.signup(userData: userData)

import linkrunner from "rn-linkrunner";

await linkrunner.signup({
    user_data: {
        id: "123", // Your user ID (same as Mixpanel identify)
        // ...other user fields
        mixpanel_distinct_id: "MIXPANEL_DISTINCT_ID", // Required if not using identify
    },
    data: {},
});

import 'package:linkrunner/main.dart';

await LinkRunner().signup(
  userData: LRUserData(
    id: '123', // Your user ID (same as Mixpanel identify)
    // ...other user fields
    mixpanelDistinctId: 'MIXPANEL_DISTINCT_ID', // Required if not using identify
  ),
  data: {},
);

You can get the mixpanelDistinctId from the Mixpanel SDK in your app.

Sync with Mixpanel (Optional)

Use the Sync feature in the following scenarios:

• First time after adding your Mixpanel Project Token
• If you see discrepancies in attribution data on Mixpanel profiles

To sync, click the Sync with Mixpanel button in the Linkrunner integration settings. You will receive an email when the sync completes.

Viewing Attribution Data

After the integration is complete, you can view the attribution data in Mixpanel:

1. Navigate to a user profile in the Mixpanel dashboard
2. Look for the user properties section
3. You'll see lr_campaign and lr_ad_network attributes with the corresponding values

This data can be used to:

• Create cohorts based on acquisition source
• Personalize experiences based on campaign origin
• Analyze user behavior by acquisition channel