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Deferred Deep Linking ​

Configure deferred deep links in campaigns to direct users to specific content after app installation

Direct users to specific screens after they install your app from a campaign link. Works on Android & iOS.

For Meta App Promotion campaigns, you can add the app link in Meta Ads Manager. Linkrunner syncs the Meta ad creative app link and returns it from getAttributionData(). Manual ad set and ad creative deep links saved in Linkrunner override synced Meta links.

Quick Example ​

Campaign Setup: Enable deferred deep linking, set URL to get.yourdomain.com/product/123

What Happens:

  1. User clicks campaign link (no app installed)
  2. Redirects to App Store/Google Play
  3. User installs and opens app
  4. App calls getAttributionData(), receives deep link
  5. Navigate user to product page

Setup ​

1. Create Campaign with Deep Link ​

Create Campaign Screenshot

In the Linkrunner Dashboard:

  1. Click "Create Campaign"
  2. Enable "Deferred Deep Linking" toggle
  3. Enter deep link URL: get.yourdomain.com/product/123

URL Format:

get.yourdomain.com/product/sneakers-123
get.yourdomain.com/promo/SAVE20
get.yourdomain.com/onboarding?type=premium

2. Handle in Your App ​

Call getAttributionData() when you need attribution data, check for the deeplink field, parse the URL, and navigate:

See: Getting Attribution Data - Android SDK Usage

Common Use Cases ​

Product Links: get.yourdomain.com/product/sneakers-123 → Opens product page

Promo Codes: get.yourdomain.com/promo/SAVE20 → Opens promo with code applied

Onboarding: get.yourdomain.com/onboarding?trial=30days → Custom onboarding flow

Referral Tracking: get.yourdomain.com/product/123?referrer=jane → Deep link + attribution (learn more)

Testing ​

  1. Create test campaign with deferred deep linking enabled
  2. Uninstall app completely
  3. Click campaign link on mobile device
  4. Install and verify you land on the correct screen
Always test on real devices before launching campaigns.

Troubleshooting ​

No deep link returned? Check that deferred deep linking is enabled in campaign settings and URL is formatted correctly.

Navigation fails? Add logging to your URL parsing logic, verify route names match your app's navigation structure, and test with simple paths first.

Attribution data is null? Ensure the app was installed via the campaign link (not directly from store) and getAttributionData() is called after SDK initialization.

Questions? Contact support@linkrunner.io

Need help? Contact support@linkrunner.io

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