How to Run Remarketing Campaigns Using Linkrunner

Follow these steps to set up and run remarketing campaigns with Linkrunner.

Understand how reattribution works

Learn how Linkrunner detects returning users, the different reactivation events, and how attribution is assigned.

Remarketing & Reattribution

Set up SDK prerequisites

Ensure your app is configured for reattribution tracking.

• Set up deep linking in your app.
• Implement the handleDeepLink function from the Linkrunner SDK. Refer to your SDK guide (React Native, Flutter, Android, iOS, Unity) for details.
• Android backup configuration must be set up for reinstall detection on Android. Refer to your SDK guide (React Native, Flutter, Android) for details.
• On iOS, ATT (App Tracking Transparency) permission must be granted by the user. Without ATT consent, Linkrunner cannot access the IDFA needed to identify returning users.

Create audience segments

Build custom audience segments on Meta and Google using tracked events already being sent to the ad platform.

Creating Audience Segments

Launch your remarketing campaign

Use the audience segments you created to run remarketing campaigns on Meta and Google.

Running Remarketing Campaigns